GRAFF

Graff is a British multinational jeweler based in London. It was founded by British jeweler Laurence Graff in 1960. An intense passion for diamonds has been the driving force in Laurence Graff’s life since he first sat, over 60 years ago, at a jeweler’s bench in Hatton Garden, London’s jewelry quarter. Graff Diamonds was established in 1960, and, two years later, the first two retail stores opened in London, at a time when the jewelry industry was traditionally wholesale and workshop-based. It is often quoted that Laurence Graff has handled more important diamonds than any other diamantaire of our time, possibly of any time. Six decades after he set out in the industry and with a host of prestigious honors to his name – including four Queen’s Awards to Industry and an OBE in the Queen’s Birthday Honors List – Laurence Graff still experiences the excitement he used to feel: ‘I have the same passion and desire for diamonds as I did when I first established Graff. I truly believe I am the luckiest man in the world because I see diamonds every day.’ Laurence Graff honors the heritage of the diamond and, in the same way, shares the legacy he has built, for – even as the business has diversified and extended its global reach – the House of Graff remains a family business, operating at the very pinnacle of the industry. This legacy ensures that Graff jewels continue to be the most fabulous jewels in the world. Graff has over 50 stores around the world.