There is hardly a person in the world who hasn’t heard about Swarovski crystals. The brand’s history starts from Northern Bohemia, where on October 24, 1862 Daniel Swarovski was born in a small town of Georgenthal. Since 1895, Swarovski started manufacturing crystals, which looked exactly like diamonds.

By the beginning of the 20th century, Swarovski had a great number of famous clients, a lot of purchase orders and even more interesting ideas. At first, Daniel worked only with 10 employees, but eventually his team reached several hundreds of skillful masters. He was inspired by the idea of making crystals available for as many clients as possible. Daniel patented an electrical cutting machine, which was able to cut crystals more precisely than it was done manually. In 1895, he founded Swarovski in a small town of Wattens high in the Alps.

The first Swarovski crystal figurine was born when master Swarovski glued pieces of the crystal chandelier in the shape of a mouse. This kind of figurines was given to sportsmen as a prize at the Olympic Games in Innsbruck. Since they turned out to be extremely popular, Swarovski had to start a specific figurine line. Millions of people all over the world still like to collect these items. When Swarovski was about to be a globally renowned company, they started creating a unique recognizable image for their business projects connected with crystals. That’s why a swan was a bird, which resided in clients’ houses worldwide. It had become the symbol of a new brand. From that moment Swarovski brand marked all their original items with Swarovski Swan label.

Represented in boutiques

Everyone should have its own Swarovski accessory! We are starting great promotion in our boutiques! From June 19 in Swarovski boutiques there will start 50% discount! Shine bright like Swarovski crystals!


From May 4, you can get all products at Swarovski boutique with a 20% discount.
We will be glad to see you in our branch located on H. Javid Avenue. Also, orders for delivery services continue to be accepted. To order, contact us at (+994 50 306 34 13) whatsapp number or * 0221 short number and the product you ordered will be delivered by 22:00 the next day!

Hurry up to make yourself and your loved ones happy!


Established in 2007, Atelier Swarovski is a line of imitation jewelry of the popular brand, whose debuted collections were launched with co-authors Christopher Kane, Hussein Chalayan, and Rodarte. In each fashion season, the atelier invites two popular designers for cooperation.


Swarovski, in cooperation with the popular creative designer David Corins, decorated the stage of the Oscar ceremony in 2019. More than 41,000 crystals were fixed in the main structures of the Dolby Theatre to create the installations “Crystal cloud” and “Crystal shed,” which were used as decorations of the stage.