Triumph of Italian design in Idea furniture house

19 August 2019 19:17

On March 29, Idea furniture house organized an event dedicated to the launch of the renovated kitchen furniture zone and presentation of Kelly kitchen furniture from Snaidero, designed by the legendary architect and designer Massimo Iosa Ghini. The guests of the event were welcomed by Mr. Massimo Iosa Ghini, Silverio Marian, President of the company WWTS, and Makhmud Makhmudov, Director of Idea furniture house. During his greeting speech, Mr. Marian presented Best Partner in Post-Soviet Area Award to Idea furniture house and Italdesign Holding. The guests of the event had a unique opportunity to get an exclusive postcard with an autographed note from Massimo Iosa Ghini. Live Italian music and food prepared by Silverio Marian created a warm Italian atmosphere for the guests of the event. Following the principle of «All the best for lovers of luxurious furniture,» Idea furniture house announced a competition together with Italian designer Massimo Iosa Ghini. Designers, as well as customers of Idea furniture house, will have an opportunity to participate in the competition: author of the best project implemented by using Kelly kitchen furniture from Snaidero factory will get an unforgettable prize – a trip to Italy. Mr. Massimo Iosa Ghini will identify a winner of the competition and announce by the end of the year 2018. Massimo Iosa Ghini, who was officially nominated by the Ministry of Foreign Affairs of Italy as an Ambassador of Italian design, is popular for his works combining traditional motives with current achievements. In 1990, he opened the studio Iosa Ghini, which operates in Milan, Bologna, and Miami, creating projects for big international companies and developers. The studio is also engaged in the design of residential, commercial, and museum premises. Mr. Ghini also cooperates with the leading brands and develops various furniture items for them. An example of this cooperation is the joint work of Massimo Iosa Ghini and the company Snaidero, which started in 2000.